Kia Tops J.D. Power Rankings
Last month, J.D. Power recognized Kia Motors as the highest-ranking carmaker in the United States as the brand took top honors in the 2017 Initial Quality Study (IQS). This is the second straight year that Kia has taken the top spot, with owners reporting fewer issues with their Kia vehicles during the first 90 days of ownership than all other automakers.
Kia posted the lowest number of problems recorded in the study’s last 20 years, and led all manufacturers with five vehicles earning segment awards:
- Kia Sorento, Midsize SUV
- Kia Niro, Small SUV
- Kia Cadenza, Large Car
- Kia Forte, Compact Car
- Kia Soul, Compact Multi-Purpose Vehicle
The Kia Soul took home an IQS award for the third consecutive year, and the Kia Cadenza and Kia Niro each earned an award in their first model year. As a matter of fact, the Kia Cadenza earned the top score among all vehicles.
The report analyzes over 77,000 owner responses regarding 243 vehicles in 26 segments, evaluating them on driving experience, performance and any problems reported by owners.
In a press release, Michael Sprague, Chief Operating Officer and Executive Vice President, Kia Motors America, stated, “When Kia beat out the entire industry in last year’s J.D. Power Initial Quality Study many people wondered if we could maintain such a lofty position. Today, the answer is loud and clear as Kia owns the top spot for the second straight year with more 2017 segment award winners than any other nameplate. Our back-to-back chart-topping IQS performances reconfirm Kia’s status as today’s world-class automaker and reflect the exacting standards and craftsmanship our team members instill into every car, crossover and SUV Kia builds.”
Don’t you think you should discover the Kia difference for yourself? Stop into our showroom at 10611 Boney Avenue in D'Iberville.